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BLUX is more than a travel company—it’s a movement. A new kind of luxury travel brand rooted in the belief that impact and indulgence can coexist.
Founded by journalist and global nomad Rafael Peña, BLUX was born from a deep desire to reclaim space in an industry that has long overlooked BIPOC travelers. From his early days balancing finance by day and elite social events by night, to his awakening abroad sparked by his wife’s leap to Thailand, Rafael learned that luxury isn't just about where you go—it's about how deeply you're seen when you get there.
With features in Travel Noire, Black Enterprise, and Travel + Leisure, Rafael merged his love for storytelling and exploration into BLUX: a platform that curates culturally immersive, impact-driven, and bespoke excursions for travelers who want more than just a vacation.
Whether you’re rediscovering your roots on an ancestral journey, giving back through philanthropic travel, or indulging in a romantic escape on a private island, every BLUX itinerary is designed to inspire purpose, deepen connection, and leave the world a little better than you found it.
